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Basis of concept development

One）Characteristics of the times

Idea development cannot be separated from the era of enterprises.The times are constantly changing，and different characteristics. Although the times feature cannot be used as a direct basis for the development of corporate philosophy.，but its influence is very big.

Two）National characteristics

Enterprises should focus on traditional culture of all nations in china、Psychology、Religious beliefs to formulate corporate philosophy with the tradition of this nation，to make the business of business ideas can quickly roast people.

Three）Industry characteristics

The development of corporate philosophy should be based on the industry of the company.Industry technology status、Market condition、Product features、The quality of personnel、Consumers' preferences, etc. will decide their own philosophy.

Four）Industry preference

Industry preference is the most direct basis for the development of the concept，It reproduces the individual characteristics of the corporate leaders and the understanding or hope of business characteristics.，it is the positioning of the leader in the market in the market，expressive overall tendency to behave in business from top to bottom.

Principle of concept development

One）Personalization principle

Personalization principle means that the idea of ​​enterprises must make themselves have characteristics in the same industry.

Two）Socialization principle

Although the concept is subject to personalization，but it must agree to society.Thus，the development and design of ideas must be with public and consumer values、morality and aesthetics and other factors，to get the recognition of the public，get higher visibility and reputation.

Three）Simpleness principle

Corporate philosophy is the highly summibility of corporate values，It must be concise，connotation must be rich，and easy to memorize and understand, concise and Clear., the new corporate philosophy will be more deeply roote.